Affordable Housing Facility gets new Name: POTIKER City Heights Residence

October 1, 2013

Senior Community Centers hosted an intimate gathering on Monday, Sept. 23 to honor a family with a big heart – Sheila and Hughes Potiker. The evening reception celebrated the family’s generous financial support of a $1 million matching gift challenge to sustain the future of low-income seniors now and for years to come.

To recognize the family’s ongoing leadership, Senior Community Centers renamed City Heights Square, a multi-story affordable housing complex designed to provide at-risk seniors with the protection and support they deserve, to the Potiker City Heights Residence. This is the second Senior Community Centers housing project funded by the Potiker Family. Sheila and Hughes son, Brian Potiker, spoke at the event on behalf of his family:

“My parents were very aware that many seniors don’t have a safe place to live. They don’t have anyone to watch or care for them, particularly when they’re most vulnerable. This is why this facility was so important to them.”

IMG_0195-2790434248-O(From left to right: Lowell Potiker, San Diego County Supervisor Ron Roberts, Jori Potiker, Brian Potiker, SCC President and CEO Paul Downey)


Potiker City Heights Residence is located at 4065 43rd Street. The residence consists of 150 affordable studios and one-bedroom apartments between 350 and 500 square feet each. Rent is far below the average high cost for housing in San Diego. Residents receive quality support services that prevent and remove the barriers to independent living, including nutritious breakfast and lunch, activities and socialization opportunities, access to a registered nurse and social service case management.


To learn more about Senior Community Centers’ Affordable Housing Program please visit

Throwback Thursday: Groundbreaking Ceremony

September 12, 2013

Even before the revitalization plan for San Diego’s East Village came to fruition, Senior Community Centers took a bold step and began the construction of our first affordable senior housing complex in 2002. Petco Park opened in 2004, residential buildings began to sprout up around the ball park in 2005.

Market Square Manor – now Potiker Family Senior Residence – opened in 2003 and 200 seniors found a stable and affordable place to call home.


Learn more about our affordable housing options at

Let’s Start the Conversation

February 2, 2012

The last few months I’ve spent time presenting to civic-minded groups, groups like Southeast San Diego Rotary and San Diego Coastal Rotary, on the “graying of America” and the resulting aging policy implications.   The number of seniors will double in the United States by 2030 to more than 80 million, including 700,000 here in San Diego.  As a community and a country, we have an opportunity to prepare properly for this seismic demographic shift.

There are major issues like social security and Medicare that need fixing, but what about:

  • Our workforce. As our population ages, so does the work-force. The first round of Baby Boomers began reaching the traditional retirement age of 65 last year.  Employers will need to look at retaining older workers through flexible schedules or job-sharing.  We can’t afford to have large number of workers retire because there won’t be enough people to take their place; and we’ll need folks to continue paying into social security.
  • Housing/Development. Nearly 42 percent of older adults do not have enough income to meet basic needs, including housing.* The loss of redevelopment funding will have a chilling effect on the development of new affordable housing in California.  No demographic will be more impacted that low-income seniors.   New housing policies and funding sources must be identified to stimulate affordable housing construction to meet the demand.
  • Transportation. It is no surprise that as we age, so does our dependence on transportation. For those seniors who either don’t or      can’t drive, public transit is often their only means to get to doctors appointments, social outings or to eat at congregate meal sites, like the Gary and Mary West Senior Center. This means investing in public transit innovation that will meet the needs of an aging population.

We have the opportunity right now to begin addressing these issues.  The alternative is to simply wait until aging issues become crises and deal with them in panic mode — a really poor way to create significant public policy.


*according to Elder Index. Read more about the Elder Economic Security on Senior Community Centers website

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