Taking a Stand Against Ageism – Shame on You Chevy!

April 5, 2011

Every year I look forward to watching the Super Bowl for great football and enjoying some of the extremely creative and humorous commercials in between breaks and half-time. This year, however, I was extremely put off by Chevy’s depiction of seniors and categorizing them as old, decrepit and hard of hearing. It was ageism at its best and I took to the topic in my April column in “PRIME/Seniors.” I hope you enjoy the article below!


Take a Stand Against Ageism

The recent Super Bowl advertisement for the Chevrolet Cruze, which depicts a group of seniors watching television and having confusion over the content of a Chevy ad, stirred up quite a bit of anger amongst viewers due to its insulting and ageist implications. While some people have become comfortable with advertisements, birthday cards, and jokes that mock older adults, the stereotypes and assumptions that aging is equivalent to being weak or disabled are harmful and should not be tolerated. Read the rest of this entry »

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